Marketing

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Books

Tough Choices: A Memoir by Carly Fiorina (Author) (Hardcover - Oct 9, 2006) Other Editions: Audio CD

Accounting and Business Books

Tough Choices: A Memoir~ For her six years as CEO of technology giant Hewlett-Packard, Carly Fiorina was one of the most public faces in business, consistently chosen as the most powerful woman in corporate America.

Marketing Books

Boob Jubilee: The Mad Cultural Politics of the New Economy: Salvos from the Baffler by Tom Frank in Books, et al (Paperback - August 2003) Other Editions: Hardcover | Paperback

Commodify Your Dissent: Salvos from the Baffler by Thomas Frank in Books (Editor), Matt Weiland in Books (Editor) (Paperback - October 1, 1997) Other Editions: Hardcover | Paperback

B2B by Michael J. Cunningham in Books

Clicks and Mortar by David S. Pottruck, Terry Pearce ~ Category: Internet Commerce

Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless : How to Make Customers Love You, Keep Them Coming Back and Tell Everyone They Know by Jeffrey Gitomer ~ Category: Customer Service

Digital Capital: Harnessing the Power of Business Webs by Don Tapscott, et al ~ Category: Internet Commerce > Web Marketing

e-Process Edge by Peter Keen, Mark McDonald

E-Service by Ron Zemke, Thomas K. Connellan

From .Com to .Profit : Inventing Business Models That Deliver Value and Profit by Nick Earle, et al

High Tech Start Up : The Complete Handbook for Creating Successful New High Tech Companies by John L. Nesheim~ Category: Managers Guide to Computing

Living on the Fault Line : Managing for Shareholder Value in the Age of the Internet by Geoffrey A. Moore ~ Category: Managers Guide to Computing

Masters of Networking by Ivan R. Misner, Don Morgan ~ Category: Customer Service

Net Ready: Strategies for Success in the E-conomy by Amir Hartman, et al ~ Category: Internet Commerce

Obsessions of an Extraordinary Executive

One Market Under God: Extreme Capitalism, Market Populism, and the End of Economic Democracy by Thomas Frank in Books (Paperback - September 18, 2001) Other Editions: Hardcover | Paperback

Principles of Internet Marketing by Ward Hanson~ Category: Internet Commerce > Web Marketing

Raving Fans : A Revolutionary Approach to Customer Service by Kenneth H. Blanchard, et al ~ Category: Customer Service (My personal favorite, Webmaster)

Secrets and Lies : Digital Security in a Networked World by Bruce Schneier~ Category: Internet Commerce

The Cluetrain Manifesto : The End of Business As Usual by Christopher Locke, et al ~ Category: Internet Commerce > Web Marketing

The Coming Internet Depression: Why the High-Tech Boom Will Go Bust, Why the Crash Will Be Worse Than You Think, and How to Prosper Afterward by Michael. J. Mandel ~ Category: Managers Guide to Computing

The Conquest of Cool : Business Culture, Counterculture, and the Rise of Hip Consumerism by Thomas Frank in Books (Paperback - December 1, 1998) Other Editions: Hardcover | Paperback

The Soul of the New Consumer by Laurie Windham, Ken Orton (Contributor)

Unleashing the Ideavirus by Seth Godin, Malcolm Gladwell~ Category: Web Development > Business & Legal > Internet Business

What's the Matter with Kansas? How Conservatives Won the Heart of America by Thomas Frank in Books (Hardcover - June 1, 2004) Other Editions: Hardcover | Paperback

Amazon.com Widgets

Discounts, percent off and price subject to change. Rebates subject to terms of manufacture.