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Business Recommended Reading
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by
Magic Johnson |
| e-Business
2.0: Roadmap for Success by
Ravi Kalakota (Books)
and
Marcia Robinson (Books)
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Why do some companies succeed at e-commerce while others flounder?
Through detailed case studies and analysis, the authors offer step-by-step
guidance in choosing and implementing the right application strategies: durable
application frameworks that can guide you through the e-business chaos. Business
models change. Technology changes. But application infrastructure design
principles endure. Read more
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| The
Future of Success by
Robert B. Reich (Books)
~ The fabulous new
products, services, and possibilities of the New Economy carry a steep price:
more frenzied lives, less security, more economic and social stratification,
less personal time. The distinguished economist and former U.S. Secretary of
Labor offers his insights into the downside of success--and suggests ways to a
more balanced society and more satisfying lives. Read more
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| In New York Times Book Review: |
| Pride
Before the Fall: The Trials of Bill Gates and the End of the Microsoft Era by
John Heilemann (Books) ~ Silicon Valley insider Heilemann uses
his years of reportage and interviewing on the Microsoft antitrust case to
unravel the confluence of forces that crushed the company's aura of
invincibility. Read more
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| World
War 3.0: Microsoft and Its Enemies by
Ken Auletta (Books)
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Auletta, author and communications columnist for The New Yorker,
penetrates the Gates kingdom as never before, setting the trial in the context
of the powerful drives and complex personalities of the protagonists. As always,
there are many sides to this story. Read more
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Business Bestsellers
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| Crossing
the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore (Books)
~ Every year, the author writes,
millions of dollars invested in high-tech entrepreneurial ventures are lost
trying to cross the chasm from early market success to mainstream market
leadership. In this paperback edition of his bestselling analysis, Moore
identifies and addresses the key challenges facing the investors, product
managers, and technical marketers who drive these new ventures. Read more
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| Maestro:
Greenspan's Fed and the American Boom by Bob Woodward (Books)
~ The acclaimed journalist lifts the curtain on the hallowed U.S. Federal
Reserve and its mysterious chairman, Alan Greenspan. Woodward follows the
evolution of Greenspan's decision-making process as he began to figure out the
workings of the New Economy, applied that knowledge to his job, and in the
process became one of the most powerful people in an increasingly interconnected
world. Read more
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| The New
Geography: How the Digital Revolution Is Reshaping the American Landscape by Joel Kotkin (Books)
~ Digital technology is turning America's
economic and social geography on its head. The author decodes this massive
nationwide shifting of economic resources, showing how the upheaval has been a
blessing for some--but not all--of America's cities. And while many people
believe that, with the Internet and other new communications technologies, the
notion of place no longer matters, nothing could be less true, Kotkin argues. |
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The
Night Before Christmas Has Come and Gone...Now What?