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Tough Choices: A Memoir by Carly Fiorina (Author) (Hardcover - Oct 9, 2006) Other Editions: Audio CD ~ For her six years as CEO of technology giant Hewlett-Packard, Carly Fiorina was one of the most public faces in business, consistently chosen as the most powerful woman in corporate America.

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 by Magic Johnson
e-Business 2.0: Roadmap for Success by Ravi Kalakota (Books) and Marcia Robinson (Books) ~ Why do some companies succeed at e-commerce while others flounder? Through detailed case studies and analysis, the authors offer step-by-step guidance in choosing and implementing the right application strategies: durable application frameworks that can guide you through the e-business chaos. Business models change. Technology changes. But application infrastructure design principles endure. Read more
The Future of Success by Robert B. Reich (Books) ~ The fabulous new products, services, and possibilities of the New Economy carry a steep price: more frenzied lives, less security, more economic and social stratification, less personal time. The distinguished economist and former U.S. Secretary of Labor offers his insights into the downside of success--and suggests ways to a more balanced society and more satisfying lives. Read more
In New York Times Book Review:
Pride Before the Fall: The Trials of Bill Gates and the End of the Microsoft Era by John Heilemann (Books) ~ Silicon Valley insider Heilemann uses his years of reportage and interviewing on the Microsoft antitrust case to unravel the confluence of forces that crushed the company's aura of invincibility. Read more
World War 3.0: Microsoft and Its Enemies by Ken Auletta (Books) ~ Auletta, author and communications columnist for The New Yorker, penetrates the Gates kingdom as never before, setting the trial in the context of the powerful drives and complex personalities of the protagonists. As always, there are many sides to this story. Read more

Business Bestsellers

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore (Books) ~ Every year, the author writes, millions of dollars invested in high-tech entrepreneurial ventures are lost trying to cross the chasm from early market success to mainstream market leadership. In this paperback edition of his bestselling analysis, Moore identifies and addresses the key challenges facing the investors, product managers, and technical marketers who drive these new ventures. Read more
Maestro: Greenspan's Fed and the American Boom by Bob Woodward (Books) ~ The acclaimed journalist lifts the curtain on the hallowed U.S. Federal Reserve and its mysterious chairman, Alan Greenspan. Woodward follows the evolution of Greenspan's decision-making process as he began to figure out the workings of the New Economy, applied that knowledge to his job, and in the process became one of the most powerful people in an increasingly interconnected world. Read more
The New Geography: How the Digital Revolution Is Reshaping the American Landscape by Joel Kotkin (Books) ~ Digital technology is turning America's economic and social geography on its head. The author decodes this massive nationwide shifting of economic resources, showing how the upheaval has been a blessing for some--but not all--of America's cities. And while many people believe that, with the Internet and other new communications technologies, the notion of place no longer matters, nothing could be less true, Kotkin argues.
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If you need to buy multiple copies of the same title for your company, department, organization, or group, look to as your best source for bulk purchasing books and related items. You'll find more great books, articles, excerpts, and interviews in's Business & Investing section. If you're involved in a distance-learning or continuing-education program to further your career, resolve to visit our University Store. It has all the textbooks you need--new and used--to get you passing grades on those important lifelong learning programs.

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